Brief:
The HP Graphics Experience Center required a branded flexible stand up pouch to be used by customers during events and visits. The goal was to create a functional packaging piece that also showcased HP Mosaic by producing hundreds of visually unique variations. This project served as both a practical takeaway item and a demonstration of variable design capabilities for HP clients.

Scope:

• Designed a flexible stand-up pouch used in the Graphics Experience Center for customer interactions, events, and marketing giveaways, serving both practical use and demonstration of HP Mosaic capabilities

• Created fully unique packaging designs using HP Mosaic, ensuring no two pouches share the same visual composition

• Developed design in Adobe Illustrator, integrating variable data for text and vectors into the final output

Impact:

• Created a functional packaging piece that customers actively interact with during events and visits to the Graphics Experience Center

• Demonstrated HP Mosaic’s ability to generate fully unique packaging designs, ensuring each pouch has a distinct visual composition

• Showcased the real-world application of variable design technology within a production-ready packaging format

• Provided an engaging way for clients to experience HP’s print capabilities through a tangible, take-home product

Summary:
This project expanded my experience with variable design, spot color, and overprint, while strengthening my ability to refine and edit AI-generated assets and improve prompting techniques. It also offered a deeper understanding of how digital designs are brought to life through printing, lamination, and final pouch conversion.