Brief:
These tri-fold brochures were created for HP to support sales efforts for the HP Indigo 120K and PageWide Advantage 2200. The goal was to demonstrate color consistency across both presses through a clear, side-by-side comparison in a printed format. The brochures were distributed to customers following webinars, used in demos and sales presentations, and given out at trade shows.

Scope:

• Designed a series of tri-fold brochures for the HP Indigo 120K and PageWide Advantage 2200 to support press sales efforts

• Developed the layout and visual design to clearly communicate and compare output across both presses

• Focused on demonstrating color consistency between two distinct printing technologies

• Prepared files for print and distribution as part of customer-facing materials

• Created assets used in webinars, follow-up outreach, and live sales demos

Impact:

• Created a valuable sample piece included in sales kits for the HP Indigo 120K and PageWide Advantage 2200

• Supported sales efforts by providing a clear, tangible example of color consistency across both presses

• Used in webinars and live demonstrations to help communicate print capabilities to potential customers

• Reinforced client understanding of output quality and consistency when evaluating different printing technologies

Summary:
This project strengthened my ability to design clear, effective layouts that communicate technical information in a way that is easy for clients to understand. It also reinforced the importance of using design to support sales conversations and highlight key product capabilities.